SDLG Indonesia’s first mining scene type roadshow was held grandly in Kalimantan coal mine area on February 1st, with more than 120 guests, including coal mine owners, contractors, and industry media.

 

 

The innovation format of the SDLG roadshow, featuring ‘live scenes, case display, customer experience’, had provided the most immersive and authentic sensory experience for the guests，who gave much praise from the roadshow. During the reciprocal banquet, dozens of orders were signed, marking a prosperous start to the new year of 2024 and the beginning of an exciting sales season.

 

At present, affected by the industry environment, reducing the operating costs has become the biggest challenge faced by the Indonesian mining contractors. In this regard, Indonesia Region fully investigated the demand, made analysis about the competitiveness, and drove the dealers to respond quickly. The scene roadshow promotion event was planned, inviting customers to visit the coal mine area and watch the product working in real jobsite, which aimed to show the leading advantages of SDLG products in terms of efficiency, fuel consumption, performance, and comfort over other brands.

 

 

Through the Life Cycle Cost (LCC) management model, equipment operational costs are scientifically calculated to help clients reduce costs, increase profits, avoid risks in order to face the challenges of the economic environment.

 

Relying on extensive product lines, SDLG can provide a full set of comprehensive product solution. In the future, the scene marketing model will be promoted to make real-life demonstration of the product solution, as well as service station and spare parts in customer jobsite, so that customers can "see, feel, use in-time, trust and rely on", in order to form a win-win value chain and ecology, creating more value for customers.

 

Indonesia market will continuously promote the marketing strategy of To be No.1 in Specific Niche, strengthening channel competitiveness, optimizing the product portfolio. Continuously developing key account business, and focusing on service and aftermarket business. The goal is to become the most preferred Chinese brand for Indonesian customers and the most customer-satisfied construction machinery brand in the industry.